The structure has five parts. 1. Your Name, company, profession, “what we do” – a brief overview of your business 2. The Least Common Denominator – the specific part of your business you wish to educate us on this week 3. The Body – talk about the LCD. This is the bulk of your presentation 4. The Ask or Call to Action – a very specific referral request 5. The Close – name, company, profession and memory hook